A mystery shopper is a paid consumer deliberately hired to shop on a store, collect data and provide feedback so that certain problems can be rectified and required improvements could be made. Mystery shopper focus groups are individuals who specialize in mystery shopping and can actually improve a shopper’s ability to purchase. Mystery shopper focus groups are like valuable tools that are used to collect qualitative data from group discussions. They work to ensure that the customer service is good, stores are clean & hygienic, and the customers are satisfied. Mystery shopper focus groups enfold restaurants, banks, supermarkets, drug stores, theaters, video stores and fast food outlets etc. Big companies or corporations hire most of these focus groups to assist their retail shops. Looking for mystery shopping services near you? Click here.
Mystery shopper focus groups are different from surveys. A survey usually consists of a page of questions; however, focus groups have longer forms asking you a series of questions then receive your response to ask another set of questions. They thus provide more appropriate results. Most focus groups impersonate consumers and tabulate the services they receive; they then assess these conclusions with other consumers in a central location, with the proceedings being taped for further reference.
You can find many mystery shopper focus groups online. Mystery shopping companies utilize these groups as tools for knowledge and growth. They recruit mystery shoppers provide them training for each assignment. Online mystery shopper focus groups are substantially more advanced than others. They watch the shop proceedings online with hidden cameras, or receive services by phone or online quotes. Using the microphone and speaker on their computers they interact verbally with the focus group coordinator. Online mystery shopper focus groups work swiftly, saving time and are cost-effective.
Mystery shopper focus groups not only provide understanding on what consumers think, but also analyze why they think so. They are capable of divulging consensus and diversity of participants’ needs, experiences, preferences and assumptions. They can provide unpredicted comments and new perspectives, and encourage participants to fully express their feelings honestly. Mystery shopper focus groups are able to provide in-depth information that is not conveniently possible to collect within the structure of a quantitative study.
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